São Paulo - Brazil , 09.08.2024
Schattdecor with a new booth concept at the 20th Formóbile in Brazil
“The open library”
Introducing "The Open Library, Schattdecor", the German surface specialist presented new decors specifically researched and developed for the Latin American market with an exciting booth concept at Formóbile in Brazil from July 2 to 5, 2024.
The new, innovative “library” trade fair concept referenced the latest decor innovations in combination with their intriguing background stories rich in history. This allowed customers and visitors to immerse themselves in the development story and gather a wealth of insight and knowledge about the evolution of the designs and products.
"The Open Library, Schattdecor" introduced eight new designs to the market each prominently displayed on a large scale.
On each "library shelf" visitors could browse mood boards for the corresponding new development, which recounted the story of the production process and provided more details about the inspirations behind each design.
The advertised décor innovations were developed based on natural veneers that were carefully researched and selected by considering the current market requirements in Latin America. In this way, it is hoped to additionally contribute to the sales and success potential on the customer side to provide them with the best possible support and advice.
The designers and booth developers also referenced the "Freiraum" trend concept, "Anything is possible now", which was first cited at Interzum 2019. On the one hand, the "decor library" symbolized thinking about things in new and different ways, and on the other, it realized the countless possibilities for telling stories and developing decors, like a collection of reference books in a library.
The aim of the trade fair booth was to provide an innovative and interesting platform for customers, partners, and visitors to exchange information and present products in a targeted manner.
By participating in Formóbile 2024, Schattdecor once again underlined its commitment to high-quality products as well as its design expertise and specialist knowledge tailored to customers and regional markets.
