Schattdecor presents a new decor collection and trend concept

Visit us at our digital booth at interzum @home

The world's leading trade fair for furniture and interior design, Interzum, is coming up. It will be presented in a purely digital way this year - for the first time.  The decor printing and surface specialist Schattdecor will partake, too. At this year’s Interzum @home, the international world market leader will once again present a lot of innovations from the Schattdecor world. Additionally, there are decors from the new collection, which are based on a new trend concept. Here Schattdecor will provide answers to the popular question: How do we want to live tomorrow?

Claudia Küchen, the board member responsible for the design, marketing, communication and decor management departments at Schattdecor, says: “We are very excited about networking within the scope of a purely digital trade fair - especially when it comes to what is internationally popular. In the last few weeks, we have also been working hard to prepare our digital trade fair presence and we are very much looking forward to it, especially when the trade fair starts and we will be able talk to our customers directly. In recently produced videos, we will be presenting the latest innovations from the entire Schattdecor world. In addition, we are launching our large trend video in which we present the results of our latest global trend research. A new decor collection and a new trend concept were created in cooperation with our sales and development team. The theme: Resilient Habitats"

Experts from the Schattdecor Group will use the various interaction spaces at Interzum to present interesting, customer-oriented content. There will be trend presentations on stage and market-specific round tables about innovations, such as the readily available Prime Collection.

“On the Product Stage, we want to give insights into our research, as well as present innovative and proven solutions and concepts for a modern future. Of course, we will also integrate our new decor designs. We have a decor collection trailer and a variety of mood films that highlight individual decors from the area of ​​home, work and life spaces in our digital exhibition stand for our customers. We will have a special selection of decors just for Interzum. We will also present photos, room visualizations and detailed product information,” Sabrina Wieland, Head of Design Thansau. 

Schattdecor has relied on innovations from all product areas for its trade fair appearance. A great deal has been developed in the area of ​​Finished Surfaces.

Klaus Müller, Head of Finished Surfaces: “In the area of ​​impregnation, we are presenting an exclusive formula. Our special melamine film harmonizes in an optimal way with the demanding press plates of our customers, and therefore it ensures a unique deep structure regarding the pressing process. Our colleagues from Italy have done a great job in two years of development work, based on customer requirements and in view of a solution that is ideally integrated into the production process of our customers. And we keep further developing our foils. We have prepared new videos and photos on the subject of Smartflex Nature for our customers and are already working on new surface features."

In addition, the new decor package and a concept for caravans/RVs for the European and US markets will be presented, as well as the Prime Collection - these are decors that are very quickly available, for both markets.

The new decors will again be the flagship of the digital exhibition stand. A preliminary selection was made here, especially for Interzum. Before the fair, customers can get digital insights into the collection and the trend book on the recently relaunched website at www.schattdecor.com starting June 7th. The company is already working on an online campaign.

Claudia Küchen: “Living spaces have to be designed more flexibly and in a more multifunctional way than ever before. The environment has to be adaptable to the inhabitant’s needs, even in unpredictable situations. It has to be versatile and very responsive - temporary compromises are not what they want.  We will show what new design concepts and modern decorative surfaces look like at interzum @home. The soft opening will take place on April 29th. Take advantage of this and arrange a personal appointment for the trade fair period in advance. We look forward to presenting the innovations we have developed for you and, together, enlivening the digital trade fair platform with communication and a good atmosphere. Our international team of experts will be there for you as usual at our digital exhibition booth. We look forward to hearing from you via chat, video or audio call."